Number of times your ad or content has been displayed or viewed by users.

Overview:

This metric shows the total number of Tracked Impressions based on the selected global filter options. It is calculated using the impression data collected from the specified data sources. It's important to note that if there is no available data or if the impression count is zero for a particular data source, it won't be included in the calculations.

Data Sources:

Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Nextdoor Ads, Google Search Console, Google Business Profile, Email systems, Yelp

Formula:

The sum of Tracked Impressions from each of the data sources specified, when available.