The overall cost spent to effectively generate a lead.

Overview:

This metric shows the average Cost Per Lead spent to acquire a single lead across various campaigns. It is calculated using the spend in the data collection from the specified data sources. It's important to note that if there is no allocated budget for a specific campaign, it won't be included in the calculation. 

Data Sources:

Googles, Microsoft , Google Local Services, Facebook, LinkedIn, Nextdoor, Yelp, RRP (Calls, Forms, Chats), Google Analytics, GA4, Google Business Profile

Formula:

Dividing the total advertising spend by the number of leads generated.