Total number of verified opportunities from leads across tracked sources.

Overview:

Qualified Leads are potential opportunities (closeable leads) that may result in business for our clients.

Qualified Leads are potential customers with a high likelihood of making a purchase, based on specific criteria or actions, across tracked sources. Criteria may include need for service offered by clients and in their service area. Qualified Leads may not convert to customers for reasons such as availability or pricing.

This metric shows the total number of Qualified Leads based upon the selected values of the global filter. It is computed from the qualified lead values from the data sources listed below. Note that if the lead value from a given data source is not available or set to zero, it will not be reflected in the calculation.

Data Sources:

Verified Calls, Verified Forms, Verified Chats, GA4 Conversions (e.g., Schedulers, Chats), Google Local Services, Google Business Profile.

Formula:

The sum of all Qualified Leads from each of the data sources specified, when available.