Integrations and Calculated Metric Categories in Polaris.
Overview:
The following table shows the current list of Integration Adapters available in Polaris. There are several metrics that are calculated based upon values extracted from other platforms. The Calculated Category groups these metrics for ease of use.
CATEGORY |
SUB-CATEGORY |
PLATFORM ADAPTER |
SCOPE |
Marketing |
Base |
Google Analytics |
All |
Base |
Google Analytics 4 |
All |
|
GLSA |
Google Local Services |
All |
|
GLSA |
Google Local Services Summary |
BC roles only |
|
Ads |
Google Ads |
All |
|
Ads |
Google Ads Keyword Diagnostics |
BC roles only |
|
Ads |
Microsoft Ads |
All |
|
Ads |
Google Ads Display |
All |
|
SEO |
Keyword Rankings SEO |
All |
|
SEO |
Google Business Profile |
All |
|
SEO |
Google Search Console |
All |
|
SEO |
Moz SEO |
All |
|
Emma Email Marketing |
All |
||
Social |
Facebook Ads |
All |
|
|
Social |
Yelp Ads |
All |
Engagement |
Calls |
Calls |
All |
Forms |
Forms |
All |
|
Chats |
Chats |
All |
|
Business |
Business |
Service Titan Business Attribution |
If BCService is Enabled |
Calculated |
Cross Platform |
Cross Platform Performance |
All |
Blue Corona |
Blue Corona Metrics |
All |
|
Google Analytics |
Google Analytics |
All |
|
GLSA |
Google Local Services |
All |
|
Paid |
Paid Search |
All |
|
Organic |
Organic |
All |
|
All |
|||
Paid Social |
Paid Social |
All |
|
Engagement |
Engagement |
All |