Calls - Qualified Leads

Metric Library Category

Written By Erin Whetham (Super Administrator)

Updated at January 24th, 2024

Number of Calls - Leads dispositioned by Blue Corona where the caller has a need for service provided by the client and resides within their service area.

 

Overview:

Calls - Qualified Leads metric represents the number of callers seeking services provided by the client and who reside within their geographic market, as dispositioned by Blue Corona for options selected in the Global Filter.  This metric highlights the alignment between customer demand and the client's service coverage, providing valuable insights into the effectiveness of targeting efforts and geographic relevance in lead generation.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A