One Line Human Definition.

Overview:

Forms - External Website Leads metric gauges the percentage of form submissions originating from leads generated outside the client's primary location or website for options selected in the Global Filter. This indicator provides insight into the effectiveness of attracting leads from external sources, helping evaluate the reach and success of off-site marketing efforts.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

Forms - External Website Leads / Forms - Leads