Percentage of Calls - Leads answered by a CSR and determined to be Calls - Qualified Leads.

Overview:

Calls - Answer-To-Qualified Lead Rate metric measures the effectiveness of lead generation efforts for options selected in the Global Filter. It specifically focuses on the percentage of lead calls that were answered by a client's customer service representative (CSR) and subsequently qualify as a qualified lead.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

Calls - Qualified Leads / Calls - Answered Leads